Question 1

How much does a project cost?

Accepted Answer

Discovery Sprints start at £1,500. Conversion-focused websites run £3,000–£8,000. MVP web apps and portals run £10,000–£40,000. Health & Wellness MVP Launches (web + mobile + Stripe + analytics) typically land at £15,000–£35,000. Every quote is fixed at the end of the Discovery Sprint, before you commit to the build.

Question 2

How long will my project take?

Accepted Answer

Websites: 3–5 weeks. Portals and web apps: 6–12 weeks. Health & Wellness MVP Launches: 8–10 weeks of build after a 1-week Discovery Sprint. We work in weekly milestones with live demos so you see progress and can steer in real time.

Question 3

Why do you start with a paid Discovery Sprint?

Accepted Answer

Because clients who skip it typically waste 20–30% of their budget on rework. The 1-week sprint locks scope, success metrics, user flows and a tech plan. You leave with a fixed quote and a clickable prototype direction, and the work is yours to keep regardless of whether you continue with us.

Question 4

Do you only work with health and wellness brands?

Accepted Answer

Health, wellness and fitness is our flagship vertical. It is where our case studies live and where our build playbook is sharpest. We also work with startups, service businesses, e-commerce and membership communities outside the vertical when there is a strong product fit.

Question 5

What technology stack do you build on?

Accepted Answer

TypeScript, React (web) and React Native (mobile), Postgres, hosted on Vercel / Render / Fly. Stripe for payments. We pick boring, conventional technology so any competent team can pick it up after handover. We do not build on no-code platforms by default. Happy to discuss the trade-offs if that is what you need.

Question 6

Who owns the code and the IP?

Accepted Answer

You do. Ownership of the custom code we write for you transfers to you once the project is paid in full, and we hand over the source repository, deployment access and any third-party accounts (Stripe, Firebase, etc.). There is no lock-in — take it in-house or to another team whenever you like. The only things we keep are our own pre-existing frameworks and internal tooling, which you get a perpetual licence to use within your project. Full detail is in our Terms of Service.

Question 7

Do you support the product after launch?

Accepted Answer

Optional Growth Retainer from £2,000/month: roadmap planning, performance and SEO improvements, A/B tests, small feature drops. If you want to take maintenance fully in-house, we hand over a runbook and stay on email for 30 days at no extra cost.

Plain-spoken writing for founders building real products

Discovery Sprint or straight to build? Why the 1-week investment pays off

Six Stripe subscription pitfalls that quietly kill fitness-creator revenue

How much does a wellness app MVP cost in the UK in 2026?

We value your privacy